I’ve closely worked with several high-producing HVAC companies assisting them with every aspect of their marketing, including digital advertising. Through that experience I’ve learned how HVAC and other home service industry providers can leverage Facebook Advertising to build an engaged customer base of repeat customers and increase their quality lead count at a high ROI.
Post-university I held management roles for multiple businesses. Most specifically, I’ve worked for several different top-producing real estate teams. In these positions, I specialized in creating lead, follow-up, and client care systems, as well as multiple marketing efforts including: email campaign creation and management, print advertisements, event planning, blog writing, web content creation, social media, and overall marketing strategy.
Having always admired entrepreneurs and the startup community, in early 2014 I decided to start Mariposa Marketing. The concept behind Mariposa Marketing (‘mariposa’ means ‘butterfly’ in Spanish) is to transform a stagnant or slow growing business into a successful and thriving enterprise through creative and data-driven digital marketing. I take traditional digital marketing services to the next level by personally assessing a business’ current marketing efforts, lead funnels, customer base, and business goals and then proposing customized digital marketing solutions.
In 2006, I graduated summa cum laude with a Bachelor of Arts degree in Communications from St. Edward’s University in Austin, TX.
In my personal life I’m a runner, yogi, travel enthusiast, amateur photographer, and animal lover. I enjoy challenging myself with new adventures from scuba diving and hang gliding to starting my own business. I am also a licensed real estate agent in Colorado.
I’m married to the brilliant Kieran McCarthy (Colorado Startup Lawyer) and have two high-energy Australian cattle dogs named, Eli and Addison who I strive to exercise regularly. Sometimes two daily walks simply aren’t enough.
Check out some of the fantastic organizations I’ve spoken for in the past.
If you would like me to speak about digital marketing best practices at your event, please contact me.