Brand & Marketing Strategy for Mission-Driven & B2B Businesses Navigating Growth
Strengthen your positioning, love your new marketing strategy, and feel confident in handing off the execution. We help organizations grow, from post-merger rebrands to multi-program marketing, to fractional CMO leadership.
Our Services
Fractional CMO Leadership for B2B Industries
Hire our founder, Candice, to lead your marketing function with the strategic thinking and execution expertise of a seasoned CMO by clarifying positioning, directing your team, and building systems that drive measurable growth.
Marketing Strategy for Institutions and Nonprofits
We partner with nonprofits and institutions to develop comprehensive brand and marketing strategies during pivotal moments like mergers, repositioning, and scaling programs. From clarifying your brand post-transition to building thought leadership for your executives, you get strategic thinking that drives mission impact.
Marketing Education for Business Groups
Through engaging workshops designed for chambers of commerce, workforce development programs, and business organizations, business owners learn true levers of growth. From SEO to content strategy to LinkedIn, participants walk away with clear strategies and the confidence to either execute them.
Top Notch Marketing Services
Candice Abolarin leads Mariposa Marketing Agency with integrity, a passion for excellence, and a structured focus your bottom line will appreciate. With a diverse background spanning small business advisory, national brand management at a global animal health pharmaceutical company, she understands how to transform organizations through marketing strategy.
Client Testimonials
Real Testimonials from a few of our amazing clients.
"I’ve worked with Candice for close to a year and she is a wealth of knowledge. If you’re looking for someone to help you with your marketing, don’t delay in making the call. You won’t be disappointed. Thank you Candice for helping me on my journey of entrepreneurship."
Sherry Snipes, CEO of Event Designs by Sherry
"I’ve been working with Candice for months now, and when I say she’s the best at what she does, I mean it. I’ve spent so much money in the past trying to find the right mentor, and none of them came close. Candice is truly God-sent. She’s passionate, knowledgeable, and genuinely invested in helping entrepreneurs thrive. She doesn’t just give you strategies, she gives you confidence, clarity, and a real plan to elevate your business.
Working with her has been one of the best decisions I’ve made for myself and for my business. I 10/10 recommend her services to anyone serious about growth, structure, and scaling the right way."
Sade Johnson, CEO of Bodies of Atlanta
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