Case Studies
Explore our case studies to see how we've helped businesses and organizations achieve their goals through marketing strategy and digital marketing support.
How a Top Executive Search Recruiting Firm's Insights Revealed New Growth Opportunities
case study
Daniels Talent Solutions (DTS) is a Black/woman-owned consulting firm that partners with diverse mission-driven organizations to build more equitable practices in recruitment, talent development, and retention. When Mariposa Marketing Agency began working with DTS in October 2025, the company was at an inflection point. CEO Yanika Daniels had built a strong reputation largely on her personal brand, but as she grew her team and set her sights on larger clients, she needed to evolve.
The goal was clear: reposition DTS as a recognized thought leader in the Recruitment, Talent Strategy, and Executive Search space, and shift the company's identity from founder-led to institutionally authoritative.
To get there, Candice grounded every recommendation in data. She conducted a thorough audit of DTS's Google Analytics and Search Console data, newsletter performance, and social media results — benchmarking against the prior year to quickly identify which marketing tactics were driving revenue and which weren't.
From there, she developed a comprehensive Strategic Marketing Assessment and a 30-60-90 day roadmap covering new positioning, messaging, digital strategy, PR, speaking, and placement opportunities. She also built a custom KPI dashboard, ensuring the work would live on well beyond the engagement.
Today, Yanika and her team operate with marketing clarity, a structured strategy, and the tools to make more confident, data-driven decisions as they grow.
From Instinct to Insight: How Bodies of Atlanta Built a Smarter Marketing Foundation
case study
Bodies of Atlanta is a medical spa that provides beauty and wellness services such as PRP hair restoration, post-op care, body contouring, lipo shots, weight loss programs, and more, founded by CEO Sade Johnson. Known for its dedicated community and quality approach, Bodies of Atlanta had built a loyal following, but as the business continued to grow, the owner recognized the need for a more structured, strategic approach to marketing that could match her ambition for the brand.
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The Challenge
When Sade began working with Mariposa Marketing Agency, she was eager to see how she could better leverage marketing tactics and gain strategic clarity on the data backing her efforts. While her brand had strong momentum, she wanted to move beyond instinct and develop the knowledge and frameworks needed to make more informed decisions. She needed a trusted expert who could help her truly understand the "why" behind the tactics so she could lead her business with greater confidence and clarity.
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The Engagement
Candice came in as a Marketing Growth Partner, providing marketing guidance and education across a few key areas:
Marketing Plan Development — Candice developed a marketing plan to serve as the strategic foundation for Bodies of Atlanta's efforts, ensuring every tactic connected back to the brand's broader business goals.
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Unique Value Proposition (UVP) Sharpening — Together, they refined how Bodies of Atlanta communicates its distinct value to its audience, clarifying the messaging that sets the brand apart in a competitive wellness space.
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Social Media Analytics Review and Feedback— Candice provided targeted feedback on Instagram performance analytics and the content plan.
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Email Marketing Campaign Metrics — Candice reviewed the brand's email marketing campaigns and cadence, offering recommendations to strengthen open and click-through-rates.
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Custom KPI Dashboard — One of the most lasting deliverables of the engagement was a custom KPI dashboard. Sade and her team continue to use this tool to track performance and make more informed, data-driven decisions.
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Strategic Sounding Board — Beyond deliverables, Sade used the engagement to think through upcoming initiatives, bounce ideas, and receive real-time strategic feedback, ensuring new opportunities were evaluated through the most engaging and effective lens possible.
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The Results
With Mariposa Marketing Agency's support, Sade now approaches her marketing with a fundamentally different mindset. The structure that was built throughout the engagement has carried forward, creating tangible benefits for the company's growth. She views her marketing tactics through a more strategic lens, makes decisions with greater confidence, and has a team equipped with the tools to stay aligned and accountable.
Financial fundamentals, UGA SBDC support put Conyers homeopathic business on track for more growth
CASE STUDY
While working with the UGA Small Business Development Center, Candice consulted Marge Roberts and her team at Newton Laboratories. Read the Success Story here.
UGA SBDC Helps an Atlanta Beauty Business Spread Its Wings
CASE STUDY
While working with the UGA Small Business Development Center, Candice assisted Amy Bransford with growing Aviary Beauty. Read the Success Story here.