Meet the FounderÂ
About Mariposa Marketing Agency
We're a founder-led marketing agency specializing in marketing strategy and execution for service businesses and mission-driven organizations.Â
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Our Founder and Principal Strategist, Candice Abolarin, partners with organizations as a Marketing Growth Partner or Fractional CMO. Instead of hiring a full-time Chief Marketing Officer, organizations can leverage part-time strategic leadership and marketing support with this structure, allowing more financial flexibility with a higher impact.Â
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Her background is unique, with enterprise brand management at a national scale and years of small-business advisory experience as a Management Consultant. As seen on America's Small Business Network, her superpower is her ability to simplify and bring structure and scale to marketing while interpreting data.
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Core Values
Authenticity
Sincerity and honesty sit at the forefront of our approach. In an AI-driven world, we believe authenticity builds real connections and relationships. As much as we value this quality internally, we also value it with our clients and partners.
HumilityÂ
We're not afraid to admit where our strengths lie or what we're not the best at. We keep our minds sharp with lifelong learning and find it important we to stay informed on the latest industry news to, in turn, better assist our clients.
Impact
Our business is built on impact. We believe in impactful engagements that transform organizations.Â