ABOUT OUR FOUNDER
Candice Abolarin
Based in Decatur, Georgia, her background is unique, complete with enterprise brand management at a national level and small business advisory experience as a Business Consultant. As seen on America's Small Business Network, she enjoys simplifying marketing and data storytelling so it becomes easier to implement.
With 10+ years of marketing leadership experience, she founded Mariposa to help transform mission-driven organizations and early to growth stage B2B businesses. She has seen firsthand what happens when teams invest in marketing strategy and execution - employee and/or revenue growth, brand awareness, and double digit conversions.
Core Values
Authenticity
Sincerity and honesty sit at the forefront of our approach. In an AI-driven world, we believe authenticity builds real connections and relationships. As much as we value this quality internally, we also value it with our clients and partners.
Humility
We're not afraid to admit where our strengths lie or what we're not the best at. We keep our minds sharp with lifelong learning and find it important we to stay informed on the latest industry news to, in turn, better assist our clients.
Impact
Our business is built on impact. We believe in impactful engagements that transform organizations.