How We Partner With Our Clients
We partner with you to drive strategic visibility and growth. By deeply embedding ourselves in your mission, we act as a strategic extension of your leadership team, ensuring every marketing effort translates into meaningful results and sustainable impact.
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Go-to-Market Strategy or Repositioning Strategy
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Email Marketing & Campaign Management
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Website Optimization
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SEO Strategy and Implementation
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Digital Placement (billboards, sponsorships, ads)
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LinkedIn Strategy and Campaign Management
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Thought-leadership PR Strategy (Industry lists, Speaking Engagements)
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Sales & Partnership Outreach
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Content Marketing
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Events/Community Strategy and Support
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Data Intelligence (Google Analytics, etc)
Read more below about each service.
Website Optimization & SEO
Driving outcomes starts with a clear digital foundation. Our agency partners with you to maximize visibility through technical website audits, meticulous on-page optimization, and SEO-driven content updates that speak to your audience. We provide ongoing monitoring and strategy refinement to ensure your firm or organization remains authoritative and easy to find in a crowded digital landscape. Includes content marketing.
Marketing & Visibility Services
Thought-Leadership PR Strategy
We secure your spot on podcasts, media outlets, and pivotal stages, managing outreach to conferences and summits where your voice can drive visibility and industry authority. Enjoy placements in recognized, relevant industry lists that highlight your expertise and leadership.
Go-to Market Strategy or Repositioning Strategy
This service is perfect if you do not have an existing marketing plan or need help building a new strategy. Maybe you have recently gone through a rebranding, or are looking to turn your reputation around - we start here to deliver the greatest ROI.
Email Marketing & Campaign Management
Whether you are currently using a CRM or not, we own this part of your marketing strategy, either by designing a campaign and handling implementation, or teaching your team how to optimize your email marketing plan.
Events/Community Strategy & Support
Events and Community building are one of the best ways to build awareness and engagement with prospects. We partner with you to make events and community building more impactful and memorable.
Digital Placements
We coordinate the outreach, creative, and placement strategy behind high-visibility opportunities with billboards, sponsorships, and ads to ensure your message remains top-of-mind and reaches your target market.
Sales & Partnerships Outreach
Expand your reach through strategic alliances. We manage campaign outreach to connect you with partners for mutual visibility and growth.
Social Content & Channel Management
Elevate your professional authority with strategic content that builds lasting visibility and authority. Our specialized services include LinkedIn profile optimization and ghostwriting to refine your executive voice, consistent weekly LinkedIn posting to drive growth, and high-impact blog and article support. We manage every detail of your content calendar, ensuring your mission stays in focus while we amplify your digital presence. Includes LinkedIn Ads strategy and management.
Data Intelligence & Interpretation
We turn your analytics into plain language so you have quick visibility into what's working and what's not.
By reviewing your Google Analytics and Search Console data to spot traffic trends, search visibility shifts, and on-site behavior, we simplify your marketing efforts for you.
From there, we translate those insights into clear next steps, identifying what to double down on, what to fix, and what to stop doing, so you feel confident making new marketing decisions that drive growth.
Who We Work Best With
Mariposa Marketing partners with service-based leaders and mission-driven organizations who are ready to gain exposure and new advocates.
• Professional service firms (consulting, law, finance, Human Resources, bookkeeping, accounting, and more)
• Health and Wellness-related services (spas, wellness clinics, chiropractors, physical therapy, dentists, vision care, specialized medical services)
• Institutions and Business Associations
• Foundations
• Chambers of Commerce and Workforce Development organizations
• SaaS companies and Cybersecurity
• Government/Procurement Agencies
FAQs
What is your pricing?
Pricing is dependent on the need for the business or organization. Monthly retainer packages start at $2,000 a month. If a one-off engagement is preferred, we craft that pricing accordingly. Set up a free consultation to learn more!
Do you offer one-off projects or ongoing support?
Both. Some clients bring us in for a focused engagement like a Strategic Marketing Assessment that interprets their current data, coupled with a custom KPI dashboard and a 30-60-90 roadmap for growth, while others work with us on a monthly retainer for ongoing strategy and execution.
How do we get started with Fractional CMO services?
We start with a consultation to understand your goals, current marketing efforts, and capacity. From there, we recommend a path that fits your stage, timeline, and budget.
Do you work with teams or just founders?
Both. We often partner with founders directly and also support internal marketing or communications teams who need outside strategy and execution support.
Are your services virtual or in-person?
Most of our work is done virtually, with in-person options available for select workshops, strategy days, or speaking engagements.